Since the General Data Protection Regulation (GDPR) came into force on May 25, 2018, communication methods have changed somewhat. Although most companies specializing in digital communication were already in compliance with the CNIL, they must face additional measures. Find out everything you need to know about the GDPR and SMS thanks to reminders presented by SMS Envoi. This is particularly the case for the explicit consent of recipients. This is mandatory before sending marketing SMS .
GDPR and SMS: some reminders Since May 25, 2018 and the implementation of the GDPR, the protection of user data is a sensitive subject to which companies must adapt. This regulation implemented by the European Union has a significant impact on the way in which companies can use SMS marketing as a communication channel. Data storage Companies need to be able to show how data is stored and what value it holds. But first and foremost, they need to ensure that personal data is stored securely.
It is essential that data is protected against loss, destruction, damage, theft, unauthorized use and disclosure. Furthermore, procedures must be in place to detect, report and investigate personal data breaches. Finally, a clear data retention policy should be established. This aims to define how long data is retained and when it is deleted. GDPR and SMS: customer consent chile phone number data Customer consent is a key element of the regulation regarding commercial SMS . In terms of digital communication (SMS, email, etc.), customers must give their consent to companies so that they can communicate with them. The regulations on sending SMS stipulate that if a customer (or ex-customer) has not consumed in the company for a certain time, then the company will have to ask for his consent again.
This allows to know if he still wishes to receive commercial offers from the latter. In the event that a customer has recently consumed in the company, it is still possible to communicate with him by SMS, as long as the company can prove the act of purchase. An invoice constitutes admissible proof. Consent must be explicit and unambiguous. Companies must also provide an easy and accessible way for individuals to withdraw their consent at any time.
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