At this point, one of the most important decisions for any advertiser arises: should they opt for automated or manual campaigns? Which is best for the product's time, the type of objective, or the level of experience? And is it possible to combine them to get the most out of them?
In this practical guide, we explore the differences namibia telegram database both types of campaigns , their advantages and limitations, and show you how to strategically integrate them to improve results.
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Automatic vs. manual campaigns in Amazon Ads: when to use each one and how to combine them
What's the difference between automated and manual campaigns in Amazon Ads?
Amazon Ads offers two basic options when setting up a Sponsored Products campaign: automatic targeting and manual targeting.
In an automated campaign , Amazon displays your ads for searches it deems relevant to your product, based on the information you've included in your listing: the title, descriptions, backend keywords , or category. This type of campaign is especially useful when you want to get started without complications, or when you don't have prior data on how users are searching for your products.
On the other hand, manual campaigns allow you to take full control. You decide which keywords to use, which similar products you want your ad to appear on (product targeting), and how much you're willing to bid for each one. This opens the door to much more precise, goal-oriented optimization.
Advantages and limitations of each type of campaign
Automated campaigns are notable for their simplicity. In just a few steps, you can activate ads for your products without extensive prior research. They're an excellent tool for discovering new keywords you may not have considered, as well as for understanding how consumers are interacting with your category.
However, this convenience comes at a cost: control. By leaving it up to Amazon to decide where your ad appears, you may end up competing for irrelevant searches, resulting in lower returns and less efficient advertising spend.
What do manual campaigns provide?
Manual campaigns allow for much more precise and strategic management. You can segment by different match types (broad, phrase, or exact), control your bids at the keyword or product level, and adjust your budget based on the performance of each segment.
Of course, this freedom comes with greater complexity. It requires time, analysis, and a deeper understanding of Amazon Ads to make informed decisions.
When to use automatic or manual campaigns
The choice between automated and manual campaigns isn't a binary one. In fact, they both serve different functions within a comprehensive advertising strategy.