KiKabouw is most searched search term. The word KiKabouw was the most searched search term in the campaign, an advertisement was shown 21,806 times with this search term. This is a compliment to the entire campaign and to all media partners, because a new word has been created and put on the market.
52% CTR for word KiKabouw. This is a very high percentage, more than 1 in 2 users (51.96%) clicked on the AdWords ad after they had searched for the word KiKabouw.
What have we learned from it?
The most important lessons learned in a row.
The media partners of the KiKabouw campaign created a very high level of awareness for KiKabouw and the live TV broadcast in a short period of time. Almost half of the visitors came directly to the website and had picked up the URL kikabouw.nl via a traditional media message.
2. Google Grants is successful in collecting donations
Google Grants, and therefore AdWords, can be used very successfully for charities, when it comes to collecting donations. The use of Google Grants is completely free and in this campaign it yielded 264,200 euros for KiKa. That could have been even higher.
The maximum daily budget of 300 euros is used up very quickly around a Live TV broadcast or another peak in your campaign. It would be better if Google allowed you to use a maximum monthly budget instead of a daily budget. You could also consider setting up a paid AdWords campaign to absorb a peak.
3. Set up a highly relevant AdWords campaign
The keyword for every AdWords campaign is iran phone data relevance. So both the keywords, the Google ads and the landing pages on KiKabouw.nl should be relevant for those who use the Google search engine to find out more about KiKabouw. Good relevance is reflected in the quality scores that Google keeps track of and ultimately in your conversions. The AdWords campaign for KiKabouw had an exceptionally high click-through rate of 17.4%. If you want to know more about improving quality scores, read these articles .
4. Measuring is knowing
The nice thing about online marketing is that you can deduce where the donations come from when the transactions have taken place on the website. To gain insight into this, you can use a statistics program such as Google Analytics. Make sure that all Analytics codes (including those for eCommerce) are properly installed on the website and also test them prior to launch.
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