Example keyword (not provided) in Google Analytics

[arzina221]

Let's start at the beginning: when someone types a search query into the Google search engine and visits a site, the website receives information about the visitor (called "HTTP referer"). This information includes the source (in this case: Google) and the search term used. But since 2012, Google has increasingly removed the search term from the http referer. In your web statistics system, such as Google Analytics, you will then see the 'search term' (not provided) or a variation of it.

Image 1: Example keyword (not provided) in Google Analytics



campaign. That was in the time when marketers could hide behind 'half of the marketing budget is wasted money, we just don't know which half'. It was also the time when the number of channels could be counted on the fingers of one hand, when we still spoke in terms of above and below the line. And when customer segmentation was simple: age,

rtis, Natuurmonumenten, Disney: they all play on the warm and nostalgic feeling of the visitor. One does it better than the other, but they each have their strong points. For example, Artis presents the content beautifully in large pop-ups. Disney uses a pleasant form for submitting contributions and you can create an account for norway phone data repeat visits.


This is a shame at a time when the entire communications industry is under great (austerity) pressure and there are increasing questions about the value of 'the' communications professional.

The fact that the communications profession has a reputation problem is not something that has happened in the last few weeks, months or years. For more than 15 years, communications professionals have been struggling with their own identity, role and place in the organization. And with their ambitions, which often lie elsewhere than in that role or in that place. On the one hand, many communications advisors have not felt recognized or acknowledged for all that time. On the other hand, it has been said for just as long that 'the' communications profession is so beautiful and that 'the' Communication should be secured at boardroom level, in roles such as a Chief Communications Officer.