With the flood of messages and information overload, users’ attention spans shrinking, and advertising everywhere, audiences are turning to brands that publish authentic and relatable content – rather than scripted and polished. Creating and sharing authentic content shows a human side to a brand, which helps build trust and create deeper connections with their audience.
One way brands can increase the amount of relatable content is to engage employees in content creation. Employee-Generated Content (EGC) is a great way to build trust and showcase the real people behind the brand. Employee-generated content distribution is not limited to traditional professional networks like LinkedIn, but also works on Instagram, TikTok, and YouTube.
Often, this content doesn't even have a direct connection to the actual product or service.
By showcasing real people behind a brand, you create a human connection that traditional influencer marketing can’t replicate in the same way. EGC is a cost-effective way to connect and build a positive reputation.
Before you invest in your next big influencer campaign, consider whether the real stars of your brand might already be within your organization, ready to tell your story in an authentic and engaging way!
The importance of strategy is not going away: effective social media marketing with the MRACE® model
Finally, it's good to remember that simply following iran phone data trends won't necessarily make your social media advertising systematic. That's why the importance of expertise and strategy is emphasized, so that you can also see the results of quick experiments, know how to fit them into the overall framework, and be able to develop your operations based on the results in the future.
Our MRACE® model is based on a sales pipeline model that aims to influence both potential and existing customers at all stages of their buying process, with content and materials that are appropriate for each stage. With the model, we guide people from arousing interest through the information search stage to a purchase, an engaged and returning customer.
At the heart of the model are buyer personas (read more in our blog post on buyer personas ), whose drivers (those that generate purchase intent) can be effectively addressed, especially with video advertising. As all advertising becomes increasingly targeted and personalized, bringing buyer personas into the focus of your work ensures that you are genuinely addressing your customer.
- Board index
- All times are UTC
- Delete cookies
- Contact us