What is AEO in SEO?
We're all more than familiar with Search Engine Optimization, or SEO, but this concept isn't static and has adapted over time to changes and new search needs. From this evolution comes AEO, a term that stands for Answer Engine Optimization.
In this new digital marketing strategy, artificial intelligence is key. Platforms like ChatGPT or Google AI Overview don't show users a list of links, but rather offer direct and relevant answers. AI aims to optimize content so that AI can select it and use it as a source to develop its answers. Therefore, the rules of the game have changed, and any company's visibility can be affected if it doesn't adapt to new search methods and new ways of user interaction.
Differences between SEO and AEO
It's clear that traditional SEO and the new concept of AEO ecuador phone number database points in common, however, you shouldn't lose sight of the two key differences between them:
SEO focuses on improving a website's visibility and ranking in organic searches through the use of keywords, so that the user clicks on one of the results offered.
The AEO provides direct and precise answers to satisfy the user's query immediately, concisely and without the need to click .
AEO (Answer Engine Optimization) is the evolution of SEO
Recommendations for adapting the AEO strategy
Achieving an effective AEO strategy involves understanding your audience and how they search, organizing your data appropriately, and knowing how to adapt your content. With this series of tips, you'll be able to perfect your strategy for these new AI-based needs:
Understand user intent. First, it's essential to research and understand what your audience's queries are like to generate content that addresses these searches. You should pay attention to questions that include "what," "how," "when," or "how much" to develop content that directly addresses them.
Structure your content clearly
Headings, lists, and tables are formats that make it easier for artificial intelligence tools to quickly extract information to answer user questions. Structured data improves content comprehension.
Take advantage of the frequently asked questions section. A FAQ section with clear, direct, and comprehensive answers will help platforms resolve audience questions.
Create quality, authoritative content. Relevant, authoritative content, with reliable sources or authors who are experts in the field, will generate responses based on trust.
Optimize your content for voice searches
Voice searches are becoming more common, so it's important to write your content in a conversational style so that voice assistants can mimic a conversation naturally.
Consider local searches. Many searches are based on local queries related to places that may be nearby. Use location-based terms so AI platforms know how to best match user queries based on search terms like "near me."
Conduct a technical audit of your website. For all of the above, it's essential that crawling bots have proper access to your page so they can use it when preparing their responses.