This term is used to discuss the basic customer reactions to a specific product.
What is AIDA?
AIDA is an abbreviation of four words, the first letters of which form the name in question. The term AIDA is translated as follows:
A - Attention - concerns drawing the consumer's attention to a given product or service.
I - Interest - focuses on the customer's interest in a given product.
D - Desire - focuses on arousing the consumer's desire to obtain a given product
A - Action - defines the final effect, which is the purchase of a product or submission of an inquiry.
Sometimes the term "satisfaction" is added to the terms discussed, indicating customer satisfaction, which may contribute to repeat purchases of a specific product or service.
What is AIDA?
AIDA in an Internet company
Attention - drawing attention. The first stage is to draw the customer's attention to a given website. This will be achieved in several ways:
SEO optimization and positioning in search engines
SEO optimization is one of the key actions that allow you to attract users to your website. Thanks to optimization, your website will appear in the search engine index, which will uzbekistan b2b leads generate traffic for niche phrases. Additional positioning of the website for competitive phrases will allow you to increase traffic on the website, attracting people interested in specific products or services.
Advertising campaigns - mailing, search engine, banner
The second aspect of attracting attention will be advertising campaigns on the web. Advertising campaigns can be focused on increasing brand recognition and generating specific actions, i.e. conversions. Campaigns allow you to reach a large number of users, also to a selected group that interests you. Campaigns have the disadvantage that their reach depends on the budget you have.
Viral marketing, social marketing
We should not forget about viral marketing - an interesting idea for disseminating content by Internet users will not only be an effective form of drawing attention to the site, but will also not significantly burden the company's budget.
In the era of social networking sites, social marketing associated with viral marketing is one of the best forms of attracting attention. Why? Because no other form of advertising is able to attract as many users as a successful viral campaign. There is one small but. It must be a successful campaign, i.e. one that motivates users to share it with others, and this is becoming increasingly difficult.
Interest - arousing interest. If the customer has already found the company website, the next step is to arouse their interest through the content of the website.
At this point, we want the user to be interested in our offer - the range of products sold or the services provided.
It is worth trying to find out who the people who visit the company's website most often are and optimizing the website for these users. It is necessary to recognize the needs and expectations of our potential customers.
The website of an online company must emphasize important information, be clear and in no case overwhelm with an excess of information. Eye tracking is very helpful in this respect. It is a technique of tracking the eyesight, showing what the person visiting the website is primarily focused on.
The website should be taken care of, updated on an ongoing basis and made visually attractive, pleasant to the eyes of potential customers, without unnecessary, annoying elements such as background music or "spectacular" animations. Only then will it be possible to effectively draw their attention to what the company does and what it has to offer.
You can interest the customer in various aspects - from competitive prices, through high quality of goods, high professionalism of the offered services to the reference list and ending with previous customers.
Desire - arousing desire. If a potential customer has decided to familiarize themselves with the offer, it is necessary to arouse in them the desire to have a specific thing.
At this stage, it is necessary to guarantee the person:
wide access to information describing a specific product or service offered
security of the transaction (including ensuring various forms of payment via the Internet)
fast and efficient contact - this is a necessary condition for the consumer to feel confident, free and safe in a specific online company. If any doubts arise, it may result in abandoning the purchases made in the online store.
Action - taking action. The last phase of the discussed issue will be to persuade a potential customer to take action consisting of purchasing a specific product or service or generating a lead, which may be, for example, submitting an inquiry or contacting by phone. There is no question of any mistake here - if we make one, we will most likely lose the customer.
At this stage, the decision is made whether to take action or not - send an inquiry, buy the product or give up and not waste time and energy. If stages 1-3 are not met, we have no chance for point 4.
At the decision-making stage, reducing bureaucracy (it is better not to require the contractor to provide too much personal data), ensuring that the privacy policy is applied or informing about the possible effects that taking action will entail will be welcome.
