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These ads allow you to target specific demographics based on factors like location, age, interests, and online behavior. By carefully crafting your ad campaigns and targeting the right audience, you can drive high-quality traffic to your website. Although paid ads require a budget, they can provide quick and measurable results, especially when combined with organic of digital marketing is email marketing. With an effective email marketing campaign, you can nurture relationships with potential customers and keep your current ones engaged. By sending personalized, valuable content directly to your audience’s inbox, you can encourage repeat visits to your website and keep your brand top-of-mind.