What is a Revenue Performance Management Firm

[DonalCerry]

A revenue performance management firm manages the functions that drive revenue for a company. They ensure that the functions of acquisition, retention and expansion are aligned in order to maximize profitability.

There’s a common misconception that outsourcing canada mobile phone numbers database these functions stops at marketing, and that sales, customer service and customer success all need to stay in-house. But, marketing can only have so much of an impact if it’s not tied back to the rest of a company’s success.

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Revenue performance management firms aim to be more than a single function agency. They want to be a true partner for their clients and do work that drives growth.

If a firm only cares about marketing and doesn’t think about what happens to the leads they bring in once they’re handed off, then there’s a limit to how much value they’re actually providing for their clients.

When it comes to these functions, companies need to be thinking “what happens next.” What happens after a visitor arrives on your site? What happens once a lead is sales qualified? What happens after a deal closes? What happens when a customer is up for renewal?

Not taking the entirety of the company into account can prevent any of these functions from impacting the bottom line.