How to check and evaluate website traffic

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sheikh1234
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Joined: Thu Dec 05, 2024 3:32 am

How to check and evaluate website traffic

Post by sheikh1234 »

Things were good in 1991, when the public Internet was just getting started.

At that time, there was only one website on the Internet - that of the British physicist Tim Berners-Lee .

By the end of 1992, there were ten sites on the network, and already in 1994 - 3000... In 2019, the number of resources posted on the network exceeded 1.72 billion .

Количество размещенных в сети ресурсов
Today, in 2023 (at the time of writing), there is an urgent task of tracking traffic on your own website.

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Types of website traffic
First, we will understand what types of traffic exist.

This chapter will provide hong kong phone number library detailed information about its types and what sources influence it.

What is website traffic?

This is the flow of visitors to your resource pages per unit of time.

Traffic can be conditionally divided by channel types, devices, and behavior.

Types of traffic by channels
A traffic channel is a group of sources that are divided according to the principles of its formation.

Channels include sources such as search engines or specific websites.

The main types of traffic channels that exist today are:

Основные виды каналов трафика, которые существуют сегодня
Organic traffic is visitors who come to your site directly from search engines (Google, Bing, Yahoo, etc.) by entering a query and selecting your site from the search results.

Органический трафик
Referral traffic is visitors who come to your site from other resources that contain links to your site. Messengers, third-party sites (not related to social networks), blogs and news portals often end up here. Some search engines may mistakenly end up in referral traffic. This should be taken into account.

Реферальный трафик
Direct traffic — visitors who enter your site URL directly into the browser address bar or click on bookmarks. This also includes traffic that is not recognized by analytics systems (more on that below).

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Прямой трафик
Social Media Traffic - Visitors who come to your site from social media (Facebook, Twitter, Instagram, etc.) by clicking on links to your site. This does not usually include paid social media traffic.

Трафик из социальных сетей
Paid traffic is visitors who come to your site through contextual advertising : Google Ads , Bing Ads (pay-per-click) advertising campaigns , display advertising, social media advertising, etc.

For convenience, it is convenient to split such traffic into campaigns.

Платный трафик
Email traffic is visitors who come to your website from emails you send as part of your email marketing strategy .

Traffic types by dev
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