Talking Shop: Email Marketing Best Practices with Klaviyo

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Klaviyo is a data-driven automated SMS and email marketing platform. Klaviyo is used by over 100,000+ ecommerce brands across multiple industries to help brands communicate with their customers. Klaviyo lets you segment your data to personalize emails for new and returning customers.

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Klaviyo shares that segmenting is key to success with email marketing
It’s estimated that there are 4.3 billion daily email users—and this number is expected to hit nearly 4.6 billion by 2025. Klaviyo gives insight into its 7 steps to win at email marketing for any Shopify brand:

Get email opt-ins by making it simple for customers to opt-in to receive your emails.
Determine your email type depending on your business goals. Whether you will send welcome egypt phone number list emails, post-purchase emails, shopping abandonment emails, or any other types.
Segment your customers.
Write a compelling subject line to increase open rates.
Use effective calls to action (CTAs).
Measure success through email marketing metrics.
Repeat and ensure consistency


Email marketing is one of the best ways to create personalized communications with customers. Learn 7 best practices from the experts at Klaviyo.

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Klaviyo shares that segmenting is key to success with email marketing. “Email segments are a group of email subscribers defined by a set of conditions, like location or how recently they’ve clicked on an email. By segmenting your emails in your marketing platform, you can create personalized content that’s more likely to resonate with your entire audience – as well as grow your revenue,” Klaviyo tells us.