What Is Social Data?

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Special thanks to our friends at Kustomer for their insights on this topic.

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In the span of two decades, social media has gone from being an afterthought india phone number list to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels.

In this post, we’ll be taking a look at an approach to customer relationship management (CRM) that places social media and the data it can create front and center of efforts to build and develop strong relationships with your customers.

Read on to discover what social customer relationship management is and how to apply it in your business.

In a CRM context, social data refers to the data generated when customers interact with your business through social media.

Social data has all kinds of uses for sales,marketing and customer service professionals. It can be used to help design and target social ads. It can show you how to find affiliate partners that will connect you with your target audience. It can help you nurture existing customer relationships and it can help grow your customer base by creating new ones too.

What Is Social CRM?