If there’s an inside joke or an influencer obsession in play, odds are someone’s slapping a blockchain on it en route to an exchange near you.It represents a remarkable turnaround for the asset class. Not long ago, crypto went from HODL to holding on for dear life. Sam Bankman-Fried was running Super Bowl ads, FTX was seen as a pillar of the financial future and even serious institutions were dipping their toes into digital assets.
Then, just as fast as it rose, FTX collapsed in a blaze of fraud and jiangxi mobile number database financial ruin.But the next big thing is always waiting in the wings, whether it’s a meme coin, a celebrity-backed token, or a financial product so ridiculous it just has to work.It’s Not All a LarkWhile some cryptocurrency coins started as jokes — looking at you, Doge — their market impact is anything but funny.
That means someone, somewhere, is making investment decisions based on a tweet about Banano or a Reddit thread hyping Garlicoin.PYMNTS Intelligence recently revealed another interesting avenue in digital asset development. The loyalty market in things like credit card points and perks is projected to exceed billion in revenue over the next five years. Brands are racing to tap into blockchain’s potential to create more flexible, appealing and profitable reward structures.
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