This course from Shopify focuses on a very specific area of e-commerce – print on demand.
The “POD” strategy for e-commerce has become increasingly popular in recent years as an affordable way for organizations to bring their own products to clients.
With print-on-demand vendors, companies lawyer data can quickly label white prints for products like pillows, t-shirts, phone cases, and more.
The great thing about Print on Demand is that you don't have to buy any supplies or warehouse resources. Instead, you focus on marketing and designing your products while the service company takes care of the rest.
This course is designed for students of an experienced entrepreneur named Adrian Morrison, who offers step-by-step guidance for print-on-demand success.
Adrian Morrison is known for starting his first print-on-demand business while on a family vacation. He managed to surpass seven-figure sales and has since opened a series of print-on-demand stores.
This free course covers topics such as:
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How to discover your niche and validate a product idea
How to Choose an Effective POD App for Your Business
Where to Start Building a Shopify Store from Scratch
Tips for generating sales and traffic using email and Facebook
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5. HubSpot Ecommerce Marketing Course
hubspot ecommerce marketing - best online ecommerce courses
Another course from a company with a lot of experience in the ecommerce industry , HubSpot's Ecommerce Marketing training course focuses on helping you reach your target audience.
This engaging learning experience teaches beginners how to build an e-commerce strategy based on the inbound marketing method. This means finding ways to bring customers to you.
Taught by Groove Commerce, the course includes advice on how to set goals for your ecommerce business, attract new people to your online store, and guide them through the purchase journey. There are a total of 4 lessons and 10 videos with insights from Groove Commerce founder and CEO Ethan Giffin.
The course includes an introduction to inbound ecommerce marketing, tips on how to get started with your own plan, and how to leverage HubSpot integration for Shopify.
Like the Foundr course, this option is completely free. However, you may find that it doesn’t cover as much detail as some of the more in-depth or advanced online marketing courses. By the time you’ve completed all the lessons, you should know how to:
Set goals for your e-commerce business
Create an inbound marketing strategy that brings people to your store
Engage your customers on their journey to purchase
Optimize your marketing strategy over time
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