How to use the power of data in b2b marketing

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To get concrete results from your b2b digital marketing plan, it is essential to have accurate data. There are two types of data that can be obtained: in English they are called first-party and third-party data.

First-party data is obtained directly from the company and is the most effective and reliable. Third-party data, on the other hand, is purchased from a provider external to the company.

The goal of this article is to help you make the right decisions about your data and understand how to best use it. Read on to learn more!

B2B Marketing: Leveraging Data to Gain Insights into Prospects
In the so-called first-party data there is an incredible amount of useful information india phone number list for the development of a successful b2b marketing strategy . These insights can be used to improve the performance of marketing and sales activities .

Here are some examples.

Example #1
You notice that 50% of users lose interest after a specific stage of the sales process. It means that something is pushing potential customers away and directing them elsewhere. By examining the actions of salespeople and the information they share or not, you can extract important data and create an action plan to improve conversion rates .

Example #2
You discover that a page on your b2b website is getting a lot of traffic. By serving a variety of linked and unlinked content on that page, you can fine-tune your lead generation and demand generation strategies to drive more MQLs (marketing qualified leads) into your sales pipeline.

Example #3
Looking at your last 10 blog posts, you notice a certain interest in a specific topic. By adjusting your content marketing strategy to focus on that topic, you can attract more potential customers and get them to start a conversation with your sales team.

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The key to using data to drive results from your B2B marketing plan is not the data itself, but the process of discovering the insights.

Knowing what to look for can be tricky. It takes practice, experience, and a certain amount of skill to be able to find something truly interesting.