Referral Codes vs. Referral Links vs. Coupon Codes

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Key Takeaways

Referral codes connect purchases to an Advocate
Referral codes can be used in referral links to make it easier for sharing
What Is A Referral Code?
A referral code is the custom code that connects purchases to an Advocate. It can come in the form of a vanity code, coupon code or personal URL (PURL), but its purpose is to identify — and then usually reward — Advocates for bringing in new customers.

Depending on how you set up your referral russia phone number list program, you may opt to use referral codes as coupon codes or links. Regardless, referral codes are an integral component of any successful referral marketing program.

Though referral codes are similar to coupon codes in that both can activate a discount or a certain type of reward,

referral codes attribute purchases to an Advocate and
coupon codes do not keep track of referrals.
Referral programs utilize codes to keep track of conversions brought in by Advocates. Advocates are rewarded every time they successfully refer a friend using their referral code or PURL. Friends are incentivized by things such as coupon codes or account credit, and their conversion is linked back to the Advocate. The Advocate’s reward is then triggered after the Friend becomes a customer or enters their email, for example.

With referral links, the referred Friend will click on the link that the Advocate has shared. The PURL contains a code specific to that Advocate, making it easy to identify when a referred friend purchases.

referral codes being used in a referral link

An upside to referral codes is that they allow for cross-device functionality. Friends will provide the Advocate’s referral code at checkout, meaning they can complete this transaction on a different device than where they initially found the code. Referral codes and links are the backbone to making referral programs operate smoothly.