In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion.
Why Influencer-Led Video Campaigns?
While a customizable stock video clip can be a useful tool for demonstrating your product or brand story, collaboration with influencers can boost your marketing results by far. 76% of marketers consider influencer engagement effective in garnering customer loyalty, as their followers trust them for genuine product recommendations and brand reviews.
ocial proof, making users more likely to buy products they’ve used and loved themselves. This is similar bulgaria phone number list to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media. Both influencers and UGC bring an emotional appeal to purchase that brand content often does not.
Influencer video content is custom-made and looks authentic, grabbing attention and encouraging purchasing decisions through an immediate impact. Plus, it provides you with regular new content assets about your products in search engines, saving time and budgets on content production.
Influencer Video Campaigns in 2022
Once you decide on the right social platform for your audience and discover influencers to collaborate with, it’s time to agree upon the video types they will create to communicate your brand vision and products. To streamline this overall process, consider using a CRM platform like Pixlee for Creators to discover, manage, compensate, and track success metrics of influencer campaigns.
Influencer content also provides s
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