Identify Critical Topics Your Brand May Have Expertise To Share In chile phone number material Many Areas. But It’s Best To Focus On A Few Narrowly Defined Topics For Planning Purposes. Consider Niche Areas Of Your Business That Your Competitors Aren’t Discussing Or Emerging Issues On Struggle To Find The Trustworthy Advice They Need.
To Pinpoint What Those Topics Might Be, Consider Creating A Content Council. This Group Of Subject Matter Experts, Thought Leaders, And Other Content Partners (Such As Your Sales Team Or Product Managers) Can Provide Valuable Audience Insights You Might Not Have Access To. They Can Serve As A Sounding Board For The Topics You’re Considering Or Suggest Additional Topics That Have Come Up In Their Customer Conversations.
