Now that you know so many video

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YouTuber Alexandria Ryan postsHauls are a kind of unboxing videos, but influencers don’t dedicate entire clips to a single product here. They showcase several products within a broader category, like clothing, comparing and mentioning a sponsored product as “one of” to fit their video’s theme.



In this activewear haul, influencer Lottie Lucy showcases her purchases from a variety of brands, including Nike, Adidas, and Puma.

Hauls are about recording how someone goes over a collection of purchases, and tha cameroon phone number list t is why they are the most popular among fashion and lifestyle influencers. Your brand has more chances to reach more views if an influencer mentions it in the first half of the video.

campaigns to try with influencers for targeting engaged, niche audiences, it’s critical to understand the difference between video types and choose creators accordingly. Research the video platforms available to you; TikTok, Instagram Reels, and YouTube Shorts are great for shorter-form videos, but longer videos like product hauls may cater more towards a full YouTube video or IGTV post.

When crafted right, each video campaign on YouTube or any other social media channel can bring outstanding results, exceeding your wildest marketing expectations.

Special thanks to our friends at Pixlee for their insights on this topic.