Content Intelligence

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Content Intelligence is another area of ​​Marketing Intelligence that focuses on using data to inform Content Marketing decisions and strategies .

It allows you to capture data on users' consumption of branded content to understand which works best, as well as identify personal interests, questions and needs throughout the journey.

In this way, it is possible to optimize the production and distribution of materials to better connect with consumers.

What is the importance of Marketing Intelligence?
For a long time, marketing was an area of ​​guesswork. Decisions were made by managers based on personal perceptions or insufficient data.

For example, when advertising on television, advertisers defined the media based on generic audience data, without any precision about how many people would actually see the ad.

The Internet, especially since Web 2.0, has drastically changed this scenario. Through monitoring tools, companies have been able to keep track of the movements of consumers and competitors on the web.

In the digital age, data has grown so much bosnia and herzegovina phone number list in volume that the concept of Big Data has emerged , which is about managing the enormous amount of data that is currently generated and collected and the challenges for companies that want to use it in business intelligence.

This is where we come to Marketing Intelligence. After all, Big Data processing can be used in marketing to improve marketing strategies.

Decisions that were based on assumptions are now accurate, as data reveals information about reality that would be imperceptible without its collection.

The importance of Marketing Intelligence, therefore, is to collect and analyse this data so that professionals have a basis for their decision-making . In this way, data becomes a strategic asset for marketing teams.