Ebike Generation founder John Murphy got his start down a YouTube rabbit hole. Looking for a way to make money online, he began watching video after video on dropshipping and affiliate marketing. Within three years, John went from teaching himself e-commerce to running an e-bike company that posted $3 million in revenue.
It’s the kind of success story that most dropshippers dream of. Here uk phone number data are some of the strategies from his dropshipping playbook.
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John considered a lot of factors when deciding what his online store would sell. Some of the major ones:
High priced product for higher margins. That means you don’t have to make as many sales, and it’s easier to manage fewer customers.
Lightweight product. Dropshippers have to pay for shipping, and shipping costs will eat into their profit.
Availability of domestic suppliers. More domestic suppliers means it’ll be easier to keep your store stocked (and bonus points if you can become an authorized retailer of a few suppliers).
Competition. If there are more than 25 or 30 stores already selling, the market might already be too saturated.
2.Find a niche
A hunter in camo riding an e-bike through the forest.
John Murphy found success by targeting a specific demographic — hunters.Ebike Generation
In order to differentiate himself from other e-bike sellers, John focused on a very specific set of customers based on some of the sales he was making.
“I sell specifically to hunters,” John said. “By doing that, I found that it was a lot easier to talk on a deeper level to one demographic than trying to be everything to everybody.”
Tips for starting a dropshipping business 1. Select a product
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