Why do Marketing on Social Media?

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Since their inception, social media has become part of the marketing plans of most companies. They have provided a proximity to the public that had never existed before and have transformed the relationships between brands and consumers.

As a result, brands were able to realize countless benefits from participating in this environment and communicating directly with their audience.

Below we will tell you the main advantages of Marketing on social networks:

Increase your audience engagement
The big difference between social media and other marketing channels is the power to interact with people.

The consumer is passive when faced with a TV ad or billboard, but on social media, they can comment, share, message and interact in a variety of ways, with just a click.

In addition, consumers stay close to the brand in their daily lives when they browse the platforms, thus increasing engagement with it and building stronger relationships.

As a result: a community is created around the brand .

Increase your brand's reach
There are more than 3.8 billion social media users worldwide. This represents almost half of the world's population.

Social network users in the world
Source: We Are Social

In 2020, social media saw an increase of 15 new cayman islands phone number list users per second, which is 1.3 million per day . Have you ever imagined the reach you can have on these channels?

The staggering social media usage numbers show that one of the main reasons brands are on these platforms is to make more people aware of them.

And it is worth remembering that the Internet has no borders, so you can become better known to people from all corners of the world .

Humanize the brand
Social media is an opportunity to show the behind-the-scenes of your company, making it clear that your brand is made by people. You can use a more friendly language, chat with users on equal terms.

On social media, brands take a clear position on values, attitudes and principles, which is reflected in their content. In this way, they become less mechanical, more human and authentic .