Brand identity is the most basic and essential resource for visual communication. It brings together all the visual aspects — colors, fonts, textures, icons, etc. — that communicate the essence of the brand and accompany its products, packaging, advertisements and other materials.
Typically, brands create a visual identity manual, which explains how these resources should be used and applied in different media without losing their essence. See, for example, Uber's brand manual .
UX Design
User experience design is geared towards websites and applications. Its role is to create the best user interaction experience with these types of applications, so that they can easily find and do what they want, without obstacles or difficulties.
A good UX design is capable of contributing to website and application conversions, as well as pleasing the eye, achieving consumer satisfaction and engagement .
Infographics
Infographics are a great example of using visual communication to convey complex information quickly and in a simplified manner. Data, numbers and graphs that would otherwise make for dense text can be synthesized into more engaging and interesting graphics and images .
Half display
Display media is a type of digital marketing ad that uses images and graphics. They can appear on websites, blogs, and social media, through banners or animations.
One of the great differentials of the display colombia phone number list medium is the attractiveness of visual resources , which can attract the attention of the user's scattered eyes much more efficiently than text ads.
Data Visualization
Visual communication also plays an important role in data science. Data visualization is one of the areas of Data Science , which is dedicated to transforming data into more understandable and attractive graphics and reports .
The goal is to present results and make them easier to analyze, as in the YouTube report example below.
Showcases
Shop windows are also visual marketing communication resources . They have the function of attracting the attention of those who pass in front of a store — physical or virtual — and, of course, making people come in to buy.
But display cases are also commercially strategic to stimulate the sale of certain products (which require inventory rotation, for example).
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