What are the pillars of a good sales closing?

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In an Inbound Marketing strategy , the sales closing is inserted at the end of the sales funnel , that is, when the consumer has already been prospected, qualified and nurtured to be referred to the sales team.

However, this reasoning is not limited to this type of methodology. In fact, this global vision of the purchasing process directly addresses the behavior of the modern consumer, which, among other characteristics, reveals:

impatience and disbelief with advertising materials and campaigns ;
information domain regarding the products or services you intend to acquire;
space for brand relationships on social media, blogs and email lists;
anxiety and autonomy (likes to solve things on his/her own);
focus on the experience and the solution, not the delivery (product) itself.
In this way, a client of this level cannot be won over without prior work in both attraction and relationship building. Companies must go beyond the idea of ​​simply “advertising” and begin to work on their communication to “educate” people.

In this way, they become aware of their problems estonia phone number list and see an alternative in the solutions that your brand offers on the market.

In other words, you must build a valuable experience for your audience throughout the entire purchasing process , from the first contact with the brand to the closing and post-sale.

But how to do it?

Here are some key points:

Know your audience
If people are guided by their culture and emotions, it is almost useless to know their age, gender or location. It is necessary to get to know these individuals closely, to understand their pain points, ideals and dreams.

That's why in Marketing , we talk a lot about buyer personas —fictional representations of an ideal client.

In this way, deeper personality traits of consumers can be identified, as well as adjusting language and content to work in a much more effective way.