Key sales metrics

[zihadhasan01827]

Selling is not an abstract activity, but something that needs to be constantly measured and improved. You can do this by tracking the right metrics .

In addition to the metrics we've already covered, such as CAC, LTV, and average ticket, here are some of the most important metrics you should monitor:

Conversion Rate: This is the most important metric of any sales strategy and shows how many of the opportunities created are converted into deals.
Conversion by lead: Conduct an internal survey of leads generated and converted in previous months. From there, you can project a likely conversion rate for the current month, taking into account the leads already generated;
Average individual sales: This metric reveals how much each salesperson can generate. This way, it is possible to improve the individual performance of those who fall behind the team average;
Time to Goals – Shows how long, on average, salespeople take to reach defined goals. It can be used to show which sales method is more productive and generates more conversions for the company.

Sales tools
Let's face it, not all tasks have the same weight in the sales process . Some of them, although necessary, are repetitive and can be easily automated. So why not enjoy this?

Activities such as sending lead nurturing emails, generating daily task reminders, and progress reports are good examples of this.

Below are some quality tools that can transform the way your sales team works.

CRM
CRM (Customer Relationship Management) is hong kong phone number list a customer relationship management system that is designed to centralize information about customers and help serve them in a more personalized and comprehensive way .

Some of the best options on the market are:

Salesforce: One of the world's most well-known and respected brands when it comes to CRM. The application features a quick start and maximum scaling flexibility for growing businesses;
RD Station CRM: the free tool from RD Station, the largest marketing automation company in Latin America, is a simple and practical CRM option. The goal is to avoid wasting time configuring tools and jump straight into action;
HubSpot CRM: HubSpot is one of the most respected companies in the world in the digital marketing market. The 100% free CRM is complete and adapts to different types of businesses.
Pipedrive: Used by over 75,000 businesses in hundreds of countries, this CRM promises to make your company's life easier with its ease of use from the first access.