If you use these words without nofollow or without disclosing a partnership, they can serve as a red flag to the Google Spam team and lead to a penalty. Learn how to handle these types of links in this guide on sponsored links .
Buy or sell links
If you are in the mindset of buying or selling links that are supposed to bring link juice, be prepared to be penalized by Google. This includes:
Exchanging money for links (or posts that contain links).
Exchange goods or services for links.
Sending someone a “free” product in exchange for a review of it and a link to it.
Tips to avoid a penalty
Do not directly promote products or services without using nofollow or sponsored attributes (such as rel="sponsored" ).
Ask for a “rel=sponsored” attribute when bahrain phone number data linking to your offer on another site.
Avoid excessive use of keyword-rich anchors in the text (if not, try to diversify them).
Set/Request rel=”nofollow” or rel=”sponsored” attributes.
Disavow if you have tried to contact the site administrator but were unable to find them or get them to add the nofollow or sponsored attribute.
Be careful when using this disavow option, as it is not always necessary. Read and follow Google's disavow guidelines before using it. As Google says, "If used incorrectly, this procedure may affect your site's performance in search results."
2. Guest posts and press releases.
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