Why is it so important in these times?

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Taking care of our repertoire of brand loyalists pays off. Companies that establish good customer management experience better financial results on average.

In fact, about 66% of shoppers say that a positive customer service experience largely determines their brand loyalty and likelihood to repurchase .

Furthermore, 32% will stop interacting with the brand altogether if a negative experience happens just once!

And, with the high degree of globalization and iceland phone number list competition that exists today, we can all enter an online e-commerce site to search for the goods and services we want and, above all, we look for a solution that is as fast as possible.

An ideal buyer is the best thing that can happen to a business; they will select a specific product by name regardless of price, they are a brand advocate and ambassador who creates free marketing simply by talking to their peers about how great the service they are enjoying is or the quality of the product they use.


5 key steps to solid customer management
You already know what successful customer management is and why it should be a part of your workflow, but how can you get there?

A good customer management technique is one that answers not only the “how?” question, but also the “why?” question:

Why might a customer prefer our product or service?
Why do you prefer any communication channel?
Why was the customer satisfied or dissatisfied with the purchase?
The principle: “the customer is never wrong” should be taken with a grain of salt and made into a key point when talking to them.

To do this, we must follow 5 main steps that lead to effective customer management.