Frequently Asked Questions

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Now that you know so many video campaigns to try with influencers for targeting engaged, niche audiences, it’s critical to understand the difference between video types and choose creators accordingly. Research the video platforms available to you; TikTok, Instagram Reels, and YouTube Shorts are great for shorter-form videos, but longer videos like product hauls may cater more towards a full YouTube video or IGTV post.

When crafted right, each video campaign on YouTube or any other social media channel can bring outstanding results, exceeding your wildest marketing expectations.



Special thanks to our friends at Pixlee for their insights on this topic.

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Mobile Gaming Influencers And Influencer Marketing For DTC Brands
by
Jennifer Baker
9 minute read
mobile-gaming-influencers-and-influencer-marketing-for-dtc-brands
In This Article
An overview of mobile gaming
How mobile gaming differs from other forms of gaming
How mobile gamers differ from other gamers
How DTC brands can relate to mobile gamers with influencer marketing
Top 20 mobile gaming influencers DTC brands should follow
Conclusion

Mobile devices have ushered in a new era of digital gaming over bahrain phone number data the last 15 years. Now, with more than 2.2 billion players worldwide and a variety of options to seamlessly integrate relevant ads into gameplay, the mobile gaming industry is ripe for influencer marketing by partnering with mobile gaming influencers.

An overview of mobile gaming Gaming then
Nokia first introduced the world to mobile gaming with Snake in 1997. Despite its massive popularity, the industry struggled to gain a strong footing over the next decade, especially in the U.S.

Nokia phone with Snake game in progress
Image via Wikimedia Commons
Home to most handset developers, Japan led the mobile gaming charge from 1999-2006. Some of the most popular games at the time included virtual pet games that incorporated newly released camera phone technology into gameplay.

It wasn’t until 2007 that mobile gaming really took off wi