Understand what you need to keep in mind when defining your company's marketing budget

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And that applies to any sector, including marketing ! But do you already know the best strategies for defining the budget for your company's marketing activities?

If you have any questions about this topic, you've come to the right place. In today's post, we're going to dissect budget planning for your company's marketing sector.

Don't forget to check out our free spreadsheet to calculate your company's marketing budget :


What are marketing expenses?
A budget is not just a random number.

There's no point in waking up in the morning saying, "This year, my company is going to spend $50,000 on its marketing budget."

In order for the total figure to make sense, it is necessary to plan individually each of the expenses that need to be covered. So the real question is: what are your company's marketing expenses?

It is logical that each company has different expenses. Thinking about different businesses, we can come up with the following examples of what should be considered when planning the budget:

Agency or service providers
Maybe your marketing department doesn't do everything in-house.

Many companies rely on an internal sector with a strategic focus, but outsource the execution to specialized agencies or freelance professionals. In this case, it is necessary to consider the cost of the contracts within the marketing budget.

Impression
Marketing still works a lot with printed luxembourg phone number list materials , such as posters, folders, catalogs and business cards.

Over a longer period, such as a semester or a year, this expense ends up adding up to high amounts, especially since these are special, high-quality prints. So don't forget to include this item in your budget.

Digital Ads
Most companies have already embraced the use of digital ads, such as Google Ad Words and Facebook Ads .

They can be used to promote company blog posts, product pages, landing pages , etc.

They are a good strategy to gain greater visibility and attract leads, so it is worth investing in them. Ads with higher bids are shown more often. Don't forget to consider this element when preparing your marketing budget.