Steps You Need to Take When Creating Your

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Now, it’s a viral platform so addicting that it’s banned in some countries. Yes, you guessed that right, it’s time for TikTok. The TikTok app has been downloaded over 2 billion times (pretty impressive, right?). Almost 61% of survey marketers listed TikTok among the social media platforms on which they work with influencers, which is more than YouTube. But, the most significant difference is that only 14% said it results in the most significant ROI when leveraging influencer marketing campaigns.
The most important —good, old Facebook. Although it’s not the platform saudi arabia phone number data associated with this marketing activity, many marketers still use it for influencer campaigns. Talking numbers—57% of marketers listed Facebook as their platform of choice when working with creators. Interestingly, Facebook ties with YouTube in terms of ROI, with 20% of marketers saying it yields the highest ROI.

Influencer Marketing Strategy
Developing your influencer marketing strategy takes a lot of time and thought processes. Here is the part where you can find all the steps that will lead you to create your successful strategy.



Define your campaign goals
Defining your campaign goals is the first and most crucial step affecting the rest. What do you want to achieve? Increase brand awareness or drive engagement? Remember that there are a lot of benefits coming from influencer marketing, but you can’t have them all at once. That’s why you should define your goals initially to decide your next steps. It all starts here.

Identify your target audience