Product Branding: How to Start This Strategy to Boost Your Brand

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What makes the world's most recognized products so attractive?

The product itself has to be of quality, of course. But quality alone does not guarantee success. The best products in the world have something else on their side: the global branding of their products.

Product branding is an essential element to consider as part of a broader branding strategy because it gives your products a life and personality of their own.

Excellent product branding attracts customers qatar phone number list and keeps them coming back.

A poorly crafted product brand, on the other hand, is confusing — at best — and can even be off-putting, actively harming sales and awareness .

Let's discuss product branding together: what it is and how it can benefit your business. In this article we'll tell you:

What is Product Branding?
Is it worth investing in Product Branding?
What makes a strong product brand?
What are some examples of successful product brands?
Summary: How to achieve good results with Product Branding?
What is Product Branding?
It is the application of the principles of brand strategy to a specific item or product . It is the association of a symbol, name and design with a product to create a recognizable identity for that item.

Product branding can be deeply complex, with focus groups, multiple rounds of designs, etc. But it can also be as simple as designing a logo , choosing a name, and choosing a packaging color.