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Display advertising is a type of digital advertising that consists of customized copy and visual materials, such as gifs, static images, videos, etc., which can be placed on social media, websites, and applications. The main purpose is to build and increase brand awareness. Little-known fact: Did you know that display advertising can increase brand awareness by about 80%? Brands can quickly increase brand awareness by placing display ads on mainstream platforms such as Google Display, YouTube Ads, Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, etc. Although display advertising is not cheap, we can target your ideal customers based on the audience's interest categories, location, device language, and behavioral performance, so as to achieve precise delivery and improve ROAS.
Forming strategic partners

When two companies form a strategic partnership, the effect of 1+1>2 can be achieved in terms of brand promotion. In the past few years, there have been more and more cases of brand co-branding. They malaysia whatsapp number data for co-branded brands in their respective fields to attract the attention of their respective customer groups. For example, Forever 21 and Cheeto have cooperated to create a series of clothing with the logos of Chester Cheetah and Cheetos. Such co-branding activities are beneficial to both brands, because there are many young people who like Cheeto's snack series among Forever 21's customers. They will start from more familiar brands and take the initiative to learn about the co-branded brands. A more obvious example is the strategic cooperation reached between Spotify and Uber.

Users who subscribe to their favorite music in the car they call through the Uber taxi app. In this way, the brand not only gets a lot of exposure, but also brings a pleasant experience to the customers of both parties. There are also some textbook-level co-branding cases, such as BIC's release of the EZ Reach series of lighters, and BIC invited entertainment legends Snoop Dogg and Martha Stewart to cooperate. Their unique personalities and aesthetics are reflected in the design of the EZ Reach lighter, enriching the brand image and expanding the product's customer base. Starting in 2021, with the collaboration of brand ambassadors Snoop and Marth and the Marquee brand, BIC's image as a world leader in stationery, lighters and razors has become more deeply rooted in people's hearts.