4. Broken links

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Another method of getting backlinks is to find broken links on the Internet, which are links that point to pages that once existed but now have no more content or broken pages with errors , such as 404s.

When you find these links, you can either offer content to replace the broken page (if the link is internal) or offer a replacement link, pointing to a page on your site.

For this you will need a tool. We have 3 good options that we already mentioned above:

Ahrefs;
Screaming Frog;
Check My Links.
The first two are paid and excellent, with them you can check for broken links on your potential partner's entire domain at once. Check My Links, on the other hand, is a free tool, but you can only analyze one page at a time.


So, you need to go to the potential partners' site and run the tool on their pages to check for broken links. Whenever you run an analysis, it will show you the following table, displaying the links found and their status. You are looking for invalid links:


5. Backlinks from your competitors
The best kind of backlinks you can get are the ones your competitor has that you don't! In addition to getting a quality backlink, you neutralize a competitive advantage he had over you .

The idea is that you find these links, find out the type, how it was made and look for potential partners. To do this, you will need to use a tool.

The two we are referring to are the ones we mentioned above, SEMrush and Ahrefs (both paid), which have features where you can compare your domain to your competitors.

We will teach you the method to discover keyword and backlink gaps using the second option.

backlink gaps in Ahrefs
Ahrefs gives you the option to identify your spain phone number list domain to find links that only your competitors have . The fact that the tool has this option shows us how relevant it is to have access to a list that shows all the links that your competitor receives and you do not.


When you click on the link, the tool shows which specific page the link came from and what anchor text it came from.

Then you just need to visit and identify how that link was made . Was it a guest post or a listicle that included your competitor? Either way, the way the link was made will direct prospecting.

If it's a guest, for example, you can suggest submitting content. If it was a list, you can create a description of your product or service and ask if it could be added to the list.

You can use this method by comparing the domain, but it is also possible to compare specific pages, for example if you are competing for a specific word.


These are some of the possible methods for acquiring backlinks. Simple methods that can be an excellent start to a good acquisition strategy.