A personalized brand experience is also achieved by personalizing the product, and Nike is a specialist in this.
In recent years, the sports brand has invested in acquiring startups and digital technologies to improve customer experience and engage consumers.
In 2018, Nike acquired a computer vision company (Invertex) and, in 2019, a predictive analytics company (Celect).
Additionally, as a way to engage its customers, Nike launched a project called Nike Maker Experience.
The intention was to allow customers to create the shoe of their dreams, and their system was very simple: a pair of sneakers is placed inside a system; then the customer chooses the colors and graphics they want to add to the shoe, all with voice commands.
The system uses AI, object tracking and projections to create a custom product, and in less than two hours, the shoes are ready and the brand collects a wealth of customer data.
This project was launched in 2018 in specific sweden phone number list stores. But today, on the Nike By You website , it is possible to fully customize products, receive your shoes in 2 to 5 weeks, and share your creation with the world.
Another Nike project that uses Artificial Intelligence is the Nike Fit app, which aims to recommend the perfect shoe for each person. To do this, the app uses augmented reality technology to scan customers' feet and capture measurement, morphology and anatomy data.
Computer vision processes this data, cross-references it with product information, and generates a personalized recommendation. Nike itself also uses this data to increase precision in product design and manufacturing.
So, consider that Nike Fit can be integrated with Nike By You. This is the brand's intention: to create a totally personalized experience .
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