When you build relationships with influencers who have a strong online presence, you have a good chance of getting links and referral traffic to your website.
This increase in traffic from another trusted source will improve your search engine rankings as the algorithms will have more confidence in your brand authority.
5 Steps to Building a Powerful Outreach Marketing Plan
Before you implement specific tactics to reach influencers, you need to lay the foundation for your Outreach Marketing strategy.
So, let's look at some of the steps you need to take to get the best results.
1. Identify the right influencers
The first step to any Outreach Marketing strategy is to identify the people or organizations you want to connect with.
Just as you should have ideal buyer personas, you switzerland phone number list can start by designing your ideal influencer personas that can guide your teams to find the best candidates.
For example, it is important to know:
the number of followers they have;
your reputation in your industry;
how often they post recommendations;
the mix of personal and professional publications;
if your followers are increasing;
any negative posts the influencer has been involved in;
the other brands they promote;
if your engagement is positive;
how much engagement they receive on their posts;
how communicative the influencer is with his followers.
You should also consider the size and reach of your influencer.
As we mentioned, sometimes the person with the most followers isn’t the best choice for your brand. If your brand is small, it may be better to work with local or smaller influencers to start with.
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