Step 8. Selecting advertising media and setting up the flow

[mdhasan550]

Congratulations, you have reached the 8th stage of development. Your product is packaged, you know who to sell it to. But how exactly to sell it?

In general, the topic of sales is very broad. There are different sales channels, sales methods, techniques. It is impossible to list them all. If necessary, I will tell you what smart books to read. In the meantime, read the action plan!

Let's consider the situation: you have a young business, or a business after restructuring and changes.

Your task is to quickly launch sales and make a profit.

You can't invest a substantial budget in advertising (and why would you?)

Congratulations, you are in a 90% small business belgium whatsapp number data situation. However, while everyone else is taking sales courses, you are already taking action.

Selection of advertising media
So, I highlight the main advertising tools that I use myself:

Telemarketing
Contextual advertising
SEO
Banner advertising
Word of mouth (affiliate program)
Social networks
Let's consider the pros, cons and cases of application of each tool.

Telemarketing

Pros: you get a client right away, the reporting is convenient, you don't have to call them yourself.

Cons: Your product may not sell over the phone, this happens and a good call center will tell you about it.

When applicable: When you need to quickly find leads and they can be found through a telephone survey.

Contextual advertising

Pros: Customers come with a request for your product.

Cons: Expensive and not always the target client, sometimes they just ask for prices and disappear.

When applicable: when the landing page is made qualitatively and answers most client questions

SEO

Pros: Clients come to you from search engines for specific queries

Cons: long and sometimes expensive (there are areas of business in which competing through SEO will cost a pretty penny)

When applicable: always. Minimal SEO promotion is needed. For example, www.nirro.ru was in first place for some queries even without promotion. Just a well-written article, or a well-composed page.

Banner advertising

Pros: reasonable price per impression/client.

Cons: the client is not always the target one.

When applicable: when you need to make some noise and sell something that is truly mass-market.

Word of mouth (affiliate program)

Pros: free

Cons: long

When it applies: When you casually offer partners to sell you for a percentage.

Social networks

Pros: mass character, choice of target, advertising on social networks

Cons: advertising budget

When applicable: When the product is mass-market

In other words, we define a sales channel for each product. For example, there is no point in selling a call center on social networks. Only operators will come to the advertising. Although, we have 3 clients from Facebook, they were fooling around through posts. And advertising on social networks turned out to be useless.

Setting up a lead flow
So, you have chosen a sales channel and sales have started. The main thing is to maintain balance, because you can drown in clients.

The task of a wise manager is to “kill as many as you can eat.” In other words, to maintain a stable flow of clients, gradually increasing the flow and the company's staff.