Fruits with a sprig of rosemary?

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3. What kind of content do you want to publish?
Think about your audience, what actions you want them to take, and what types of messages will help get them there.

Storytelling
Try to convey the essence of your brand. Display images that evoke a feeling and create positive emotions. Your social presence should reflect the style and attitude of your physical store.

For example ?
Are you selling bath products? Think beyond a picture of a shower gel and instead display a photo of some of the ingredients that go into it: citrus
The Ultimate Instagram Guide for Independent Retailers
Presentation of new products
The next time you get your new products delivered, set up a facebook data photo booth or post an unboxing video on your Insta Story. Customers love being notified when their favorite items are back in stock, and it’s a great way to attract new customers.

Lifestyle Inspiration
Display images that show how your products fit into your customers' lives or how they are part of a lifestyle they might aspire to.

For example ?
If you’re a bike shop, the image of someone cycling to work in an urban environment or taking a break on a mountain trail gives a completely different impression than just buying a bike. It captures a moment. Do you sell jewelry? Imagine someone having coffee with their friend while wearing items from your store. You show how your jewelry fits into someone’s daily life.
The Ultimate Instagram Guide for Independent Retailers

Whether it’s attracting new customers or building relationships with your existing clientele, there’s a lot to be gained by getting your retail business started on Instagram. Once you’ve got your strategy down, put it on a calendar to make it easier to follow.