How to use whatsapp click-to-chat for more leads

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In other words, choose carefully the social networks you want to use. For this, it is essential to discover Which channels your audience frequents the most and why. What type of content do they consume on each channel and why. What type of content they interact with on each channel and why. What brands and influencers they follow and why. What do they expect from a brand before clicking the follow button. The average age of your audience members.

Take MOS, a fintech company turned fantuan data bank, for example. One of its main products is a debit card for students. So naturally, MOS created a whole series of explainer videos giving young people advice on banking and how to spend their money wisely. Can you guess which platform they have chosen? , the channel that Generation Z can't get enough of, of course. You shouldn't create content on social media if you don't direct it to your audience Create content tailored to your audience But here's the thing about knowing your audience and where they are... You have to make sure that the content you create feels appropriate for each platform you choose.

Social media users expect content that looks and feels natural, something that cannot be achieved by forcing a square peg into a round hole. So, how to create specific content for each channel without overwhelming your team with content? Business strategist Jasmine Star recommends creating one piece of content and then tailoring it to each platform. Run contests and giveaways Do you need a way to generate a large number of highly qualified leads as followers on social networks? Your best tool is contests and giveaways.