What did the client come to you with?

[Habib01]

Work with short paragraphs, and unless it's a blog post, avoid long, complex sentences. Use

bullets
numbering,
or emoji if it makes sense for your target audience.

Cleverly placed images can also help break up long, continuous texts on websites, but they must correspond with the text and complement it appropriately. Also, be careful not to let the images disrupt the text too much.

5. Bet on principles that work
Have you never heard of the inverted pyramid principle? Then it's high time you familiarize france phone number data yourself with these copywriting basics. The inverted pyramid method involves placing the most important and interesting information at the beginning of the text , while leaving the less important details for later.

The second useful principle is AIDA copywriting , which is based on the English words:

attention – attention,
interest – interest,
desire
action – action.
In practice, it looks like this: you attract attention with a tempting headline, you arouse interest with an introductory paragraph with the most important message, you arouse desire with the benefits of products or services, and you convince people to take a certain action with a call to action.

6. Write beautifully in Czech
A spelling mistake can tear even the best slogan to pieces. Check your texts one by one and pass them on to someone else , ideally an experienced proofreader. More eyes see more.

7. Make the benefits stand out
Turn visitors into customers and present them with the benefits of your brand, products and services in your texts. Communicate the facts in an engaging way using numbers, percentages or icons. For example: "45% of our customers experienced improved digestion after using our cocktail."