Do you find that women between 35 and 44 are difficult to attract online?

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How does Picoum stand out from other online stores?
Because Picoum has a lot of my personality. In Quebec, many personalities have launched their own sites, but there are not many who sell products there. I really wanted an online store that showcases carefully selected Canadian creations. On Picoum, we offer carefully selected Canadian products because we find them beautiful and fashionable and we also think it is important to support local talent.

How do you choose the products that are on your site?
The selection is based on the story behind the product. Stories speak to me a lot. I like to know how the product was born and what the intention was behind it. I really like the story of Eric Wazana of Yoga Jeans, who teacher data saw his mother lose her job as a seamstress. When the time came to buy a factory to produce Yoga Jeans, he bought one that was dying in the Beauce region of Quebec to allow all the seamstresses to keep their jobs. This story needs to be heard and I am so proud to sell his products on our platform.

Who is your target audience?
First and foremost, it’s women. Those who have children and a household to manage. Those who work and those who do a bit of everything. The women who are most active on Picoum are mostly between 35 and 44 years old.

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They are certainly not as active as the younger ones in their early twenties, who have had technology in their blood for years. I think that women between 35 and 44 are increasingly active on the Internet and are increasingly buying online. On Picoum, we have supported many customers who were buying online for the first time and who were worried about the purchasing process. I think it's great to have customers who make their first online purchase via Picoum.

As an influential person in Quebec, do people trust you more?
The fact that people have known me for years and that I have been in their daily lives on television and radio must help. Most websites like Picoum are American or European sites. People know that the products on Picoum come from Quebec and elsewhere in Canada. They also know where to reach me and that I am the person behind the site.