Due to rising inflation, people are increasingly looking for discounts and special offers, so Black Friday 2023 meant a real harvest for small and medium-sized e-shops. Compared to the previous year, these stores saw a 10% increase in sales.
In addition to low prices, customers are increasingly interested in:
unique products and services,
local businesses,
environmental impact,
re-commerce.
And it is precisely these criteria that are met by small and medium-sized companies.
It seems that smaller online stores have a promising future and that nothing can threaten them. However, they have one weakness – they underestimate brand building . The latest research by Ogilvy Consulting and Shoptet has shown that for the majority of Czech and Slovak e-shops, a brand means a name and a logo. Only a small number of them work within the framework of branding with less visible attributes, such as values and vision. Almost half of e-shops with a brand admitted that they do not care about it at all.
However, for e-commerce stores of all sizes, investing in a brand is essential. The e-commerce market is saudi arabia phone number data becoming saturated and customers are faced with a huge choice. A strong brand can:
ensure customer loyalty,
reduce their price sensitivity,
increase the resilience of trade to crises.
Brand marketing should become the number one priority for Czech e-shops as soon as possible.
Come and hear more about the present and future of Czech e-commerce
E-commerce has gone through turbulent years, which have affected each e-shop differently. Depending on the size of the store and the industry, you will hear different stories. However, the data is clear and Shoptet Marketing Director Ivo Mrena will show us how to do it in January's Kafe a Marketing.
He will discuss with us in detail and specifically the transformation of Czech e-commerce from the pandemic to the present, showing declines and growth in individual sectors .
We will also ask you about:
comparison of Czech and Slovak e-commerce with neighboring countries,
the influence of the brand on customer purchasing behavior,
the popularity and importance of marketplaces,
evaluation of the 2023 Christmas season ,
trends and visions for 2024.
So don't miss it.
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