Customer Experience: How to win over your customers with an unforgettable experience and increase their life cycle

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In this era, companies are quite focused on digital transformation , a movement that has brought to light an aspect that is much more important than the quality of their products .

And this is precisely the Customer Experience , a concept that is not new in Marketing and sales, but that you must be very clear about in order to gain a place in the minds of your consumers.

When was the last time you received such pleasant and attentive treatment in a store that you felt at home? You can surely remember it easily. Our minds remember those moments when we felt happy and satisfied.

This is Customer Experience . Of course, you will also remember a time when you were treated so badly that you said something like: “I will never go back to this store or buy from this brand .”

A pleasant and positive user experience, in terms of Marketing, can produce immediate and exponential dividends for your business . This is because the best advertising that can exist is when your customers promote you to their friends, family and acquaintances.

If you are ready to learn all about Customer Experience, happy reading!

What does Customer Experience mean?
Customer Experience (CX) could be defined as the compendium of all the perceptions that are generated in the customer's mind about a brand through their relationship with it . In other words, every transaction, communication or approach with a company or business is an experience.

What has happened in recent years is that organizations have seen the power that CX has within their Marketing strategies (whether online or offline), Sales and, of course, in terms of profitability and earnings. Therefore, right now, Customer Experience is just another department of their operations.

CX has two fundamental aspects: the customer and the product . In other words, a brand must surprise with its products and, in addition, with the attention and dedication it has to solving problems and satisfying needs.

According to ThinkJar , 86% of consumers would pay more for a product or service if it was accompanied by an improved or superior experience , which shows the great opportunity that CX can offer to organizations.

This also applies to the virtual realm, and that is why Digital Marketing strategies must consider this concept as vitally important.

For example, actions such as sharing information on a blog , browsing a website, or the user interface of an application must also be considered to provide a pleasant user experience.

Now, why is it so important for brands? The answer jordan mobile database lies in the growth viability that CX provides .

Ensuring a positive customer experience translates into loyalty and engagement or affinity, opening up the possibility for this user to:

become an " ambassador " for your products or services,
attract more audiences,
and contribute to improving other people's perception of your business, which is the same as being a prosumer .
Taking into account data from Bain & Company , we can see that there is still a long way to go for companies and brands.

And 80% of more than 360 companies stated that they were delivering a good quality Customer Experience and only 8% of consumers supported this thesis .

So, with all this said, you're probably wondering where this movement came from. Find out below!