Difference between SFA and CRM: Sales process management vs. customer management

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What is SFA? A simple explanation of its meaning
What does SFA mean?

SFA is a system equipped with functions to support sales activities .
Sales activities can be broken down into various tasks, but many of these can be handled efficiently by creating templates.
If you can automate these tasks with SFA, it will be easier to allocate resources to approaching potential customers who are difficult to create templates for.

Consumers are becoming more cautious with their purchasing behavior every year, and competition between competitors is intensifying.
Traditional templated sales styles often do not lead to consumer purchasing behavior.
As a result, SFA, which allows sales strategies to be created with greece mobile database consumer needs in mind, is attracting attention.

As the number of companies introducing SFA continues to increase, it is important to remember that while it is common for companies to introduce SFA, the key to beating the competition is how to utilize SFA.

A big difference between SFA and CRM, which are often discussed together, is which management tasks the tools handle
. SFA is a tool for managing the sales process, while CRM is a tool for managing existing customers.
SFA is used in the process of retaining potential customers after acquiring leads, and CRM is used once they become customers.

If you fail in your sales activities, you will not be able to acquire potential customers, and even if you acquire customers, if you fail to approach existing customers, they will lose them.
Although they have different roles, both are important tools.

The difference between SFA and MA: Sales activity support vs. marketing automation
MA, which is often mentioned together with SFA , is a tool that automates marketing
. By streamlining marketing activities, you can expect to increase sales and profitability.
MA is a tool used to acquire potential customers, and if you cannot use MA effectively, you cannot move on to the stage of using SFA.

By linking MA and SFA, it becomes easier to achieve greater results.