What types of data can be extracted with interactive content?

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It is common for people, when talking about extracting data left by users, to associate the practice with obtaining contact information.

In fact, interactive landing pages are excellent tools to encourage visitors to share their data, such as email, name and profession, among others.


However, this type of data is not the only thing that matters when we talk about the use of interactive content.

Basically, you can get any kind of information, as long as you use the right practices. Imagine creating an interactive infographic on a topic that is highly relevant to your business.

At a certain point, you can place an interactive quiz inside the infographic . If the reader marks the wrong answer, they will be informed and educated right there.

If this is a common mistake among your site visitors, you can direct your efforts towards educating the market in this area and, therefore, help them mature within the strategy so that they better understand the solution that your company offers.

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For your success, it is essential that the concept extends to all the channels you use to communicate with your buyer persona.

In an email marketing campaign , you can encourage thailand mobile database the recipient to respond to the message by providing the type of insight you deem appropriate. This works even in cases of list cancellation.

As we know, it is essential that your nurturing campaigns make life easier for the user if they want to stop receiving your messages .

If you get to this point, a simple questionnaire asking the reason that led to that decision will generate a greater understanding of the public's motivations, optimizing the strategy.

So, in addition to basic data like contact information, interactive content fosters deeper insights that help your team understand your buyer persona 's pain points, motivations, needs, and desires .

Below we will present some practical examples for the application of this strategy.