Product-led Growth Metrics

zihadhasan01827 · Post by **zihadhasan01827** » Thu Feb 20, 2025 5:09 am

As with all attraction and growth strategies, for the implementation of PLG to be effective it is necessary to monitor it closely and analyze it through different types of metrics. Below we will mention some of them.

Acquisition
It is nothing more than the number of users who register to take free trials or experience the product.

It can be measured from traffic to the product website and the number of users who registered for the free version, for example.

Activation (or conversion)
It is the rate of users who actually found value in the product and decided to pay for it.

Reference
As we mentioned earlier, word of mouth is very important in Product-Led Growth . That’s why you should follow this metric on the number of users that current users recruit through referrals and recommendations.

You can ask customers who come to you if they came because of a friend's recommendation. At the same time, you should monitor mentions of the product on social networks, forums and blogs on the Internet, to monitor the reputation it is gaining among the community.

Another key action to measure the referral level is turkey mobile database to analyze the traffic to the product landing pages and web pages in Google Analytics , trying to identify how many users arrived through the "Referral" channel.

Retention
Number of users who continue to use the product month after month, including those who are paying for it or those who continue to use the free version.

This monitoring will allow you to know how much value users are seeing in the tool and to keep them close to give them enough incentives to effectively become customers.

Among the metrics associated with retention, lifetime value (LTV) stands out, as it measures the lifetime value of the customer.

A high LTV is not only necessarily synonymous with retention, but also with the fact that the product is really generating value and, therefore, the user increasingly subscribes to a larger version of it. In freemium businesses, especially, this metric is key.