BDR (Business Development Rep)

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BDR is a new development sales methodology, also known as Business Development Rep. As you can imagine from the name, BDR approaches customers who are likely to become leads from your own company. Therefore, targeting customers who are likely to become leads is important.

For targeting, it is essential to work with the sales department to analyze potential leads. It is necessary to comprehensively analyze business size, segment, and compatibility before approaching them.

Unlike SDRs, BDRs often take longer to negotiate with customers because they need to dig deeper into their needs. However, taking the time makes it easier to build a relationship of trust, which can lead to continued business in the future.

Three types of implementation: "division of labor," "independent," and "mixed"
In addition to SDR and BDR, inside sales are sometimes divided into three other categories:

Division of labor
Independent
Mixed
Let's take a look at what kind of inside sales each style is. Make switzerland mobile database an effort to understand the three inside sales forms, including methods such as SDR and BDR. Then use this as material to consider what approach is most suitable for your company.

"Division of labor"
In the division of labor type inside sales, the department in charge is divided into smaller departments for each sales stage, and the departments cooperate with each other to aim for orders. In this type of division of labor type, the marketing department is in charge of targeting, responding to inquiries, and acquiring leads.

The acquired leads are then passed on to a specialized inside sales department, who build trusting relationships by taking an appropriate approach for each customer. The needs of the lead are then identified, and once an appointment for a business meeting has been set, the lead is handed over to a sales representative.

In the division of labor model, different departments are in charge of each stage, which allows for efficient sales activities. However, because different departments are constantly changing, cooperation between departments is extremely important. It is important to keep in mind that cooperation between departments incurs costs.