What kinds of questions should you include in the survey?
Open-ended questions
Multiple-choice questions
Yes/No questions
How can you measure customer satisfaction?
Customer Satisfaction Score
Net Promoter Score
Response rates from customer surveys (email, live chat)
Unsolicited feedback
If you would like to learn more, check out our article about the top 20 customer metrics every brand should measure.
Would you like to learn more?
Check out our in depth customer feedback articles;
How to conduct a customer survey
How to collect reviews
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Frequently Asked Questions
What is the difference between solicited vs. unsolicited feedback?
Solicited feedback is when your brand reaches out to customers to get feedback. On the other hand, unsolicited feedback is when a customer is motivated to provide a review without any stimulus or suggestion.
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