Some tips can help you a lot when choosing your relationship marketing channel and your digital influencer. With these tips in mind, you will spend less and reach the right customers.
1. Use influencer identification apps.
Software such as EpicBeat , Feedly and italy mobile database are just some of the options available on the market for finding the most influential names on social media. These tools are very comprehensive and help you find your ideal digital influencer. You can filter by keyword, date, location and type of influencer – blogger, journalist, company, etc. You can even view the history of content he or she has shared and how this content was received by the community.
2. Ask yourself who you trust.
The apps in tip number 1 are a good place to start, but a relationship marketer should also trust their instincts. After making an initial selection, think about who each person on that list is. Would you – or your client – trust the opinion of that influencer? Often, the largest number of followers does not mean that he or she is the best option. The audience for relationship marketing is not the mass, but rather a group of quality customers. And speaking of quality…
Choosing your digital influencer
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bitheerani42135
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