Step 4: Selecting opportunities and finalizing the search

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Done! We have reached the end of Keyword Research and now all we need to do is create a short report with the best results and opportunities we found in each tool we used.


Above are four valuable terms that represent good opportunities in a digital marketing-focused SEO strategy. The results are as follows:

Keyword: Digital Marketing - Type: Head Tail - Volume: 18,100 per month.
Keyword: Digital marketing agency - Type: Longtail - Volume: 2900 per month.
Keyword: what is digital marketing - type: Longtail - volume: 2400 per month.
Keyword: Digital Marketing Courses - Type: Longtail - Volume: 880 per month.
Among the four options we selected above, the keyword “What is digital marketing” is the best term we can focus on.

Don't you understand why we opted for a long tail with 2,400 monthly searches instead of the head tail "digital marketing" with 12,100 monthly searches?

A full post on the topic may include variations of the keyword in question.

In this case, “what is digital marketing” is a keyword because, in addition to volume, it has numerous relevant variations. And when we think about how a user searches on search engines, those are exactly the terms most people will use.

Without proper keyword creation and research kazakhstan mobile database that makes sense for your business, it will be very difficult to get the positive results you expect. We hope you can understand this quick guide we have produced on keyword research.

Now that you know how to choose a keyword through consistent search, how about learning all the secrets of SEO positioning? Learn how to do it in our SEO 2.0 Guide .