31 Digital Marketing Metrics and What They Mean for Your Goals

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In principle , all of your company's actions should be oriented toward the customer, not toward your brand. Surprised? Well, that's right. A company owes itself to the people who consume or buy its products and services, so strategies are focused on satisfying and delighting them.

Now, to know if your company is achieving this or to chart the course to achieve it, it is necessary to understand the terrain on which it will be played.

Therefore, below, we will show you a large number of Digital Marketing metrics according to the strategies where they can be used.

Let's get started!

SEO Metrics
Search engine positioning is one of the areas where Marketing teams focus the most . And its importance merits it, a large part of the ROI of Content Marketing is based on achieving, in the medium and long term, positioning a brand as a reference in search engines.

So, with this in mind, here are the important SEO metrics :

1. Indexing
Within SEO metrics, indexation is the number of URLs belonging to your domain that Google can display within its results.

Google Search Console is the right tool to obtain this data latvia mobile database and know if you are experiencing growth or not.

2. Keyword Ranking
Monitoring the performance of keywords relevant to your business allows you to know how well your content is ranking and how much traffic it is attracting.

This way you can compare the position against the traffic and volume of results in Google that they generate.

This metric can be accompanied in two ways:

through Google's SERP, where you will see if your page appears in the results lists when you search for a keyword;
by SEO software like SEMRush or Ubersuggest, which show you your blog's positions in Google for different keywords.